Day 1: prioritize slots
Pick four high-impact slots: hero, benefits, comparison, lifestyle. These deliver most of the conversion impact.
Define which claims must stay consistent across markets and which can adapt to local preferences.
Day 2-3: localize and QA
Translate and adjust layout. Use a single font and keep hierarchy. Convert all units and check for overflow.
Run QA for claims, compliance, and mobile legibility with a native reviewer.
Day 4-5: test and adjust
Upload one set per market, measure CTR and engagement, and change only what matters. Keep changes focused to isolate impact.
Small hero changes often move results more than secondary slots.
Day 6-7: scale
Duplicate the process for remaining slots and export a ZIP per market. Use the same naming convention to avoid errors.
That reduces upload time and keeps assets organized.
Add a second market in parallel
Once the first market is stable, localize a second market using the same template and glossary. This parallel rollout saves time and improves consistency.
Document what changed so future launches are faster.
Results to monitor
Track time-to-launch per market as you scale. If the process slows, standardize assets and briefs.
Monitor conversion and refund rates for each market weekly.
Quick checklist
Localize hero, benefits, and proof first. Run QA, then test in one market before scaling.
Track CTR and conversion and document changes.